CORRIERE ART COLLECTION
Corriere della Sera presents a new platform where the iconic traditional art covers of “la Lettura" take on a new digital life as NFTs. Alongside them, contemporary digital artists will showcase their digital creations. Merging the richness of heritage with modern innovation, we celebrate art's legacy while exploring its next chapter.
COLLECT YOUR COVERS
Begin collecting covers in your profile. Each cover is part of an editorial project that, through the eyes of artists, captures the spirit of our time. This initiative enables readers to create a collection of remarkable value, both due to the caliber of the contributing artists and the intrinsic nature of the cover itself.
BUY THE SPECIAL EDITION
The last week of the month you will find a special edition of "la Lettura" at newsstands, which entitles you to redeem the cover as an NFT. This special edition will be available for purchase for a month after its release. Go to a newsstand, purchase your copy, and start collecting the covers!
SCAN THE QR CODE
Each physical cover of "la Lettura" is embedded with a QR Code. You will need this QR Code to redeem the cover as an NFT and begin your collection.
REDEEM YOUR COVER
Once you've scanned the QR Code, you'll be able to redeem the la Lettura NFT. This step is essential as it officially registers your ownership and confirms you are the holder of that NFT.
UNLOCK EXCLUSIVE BENEFITS
From your account collection you can view and manage your NFTs. Owning these unique NFTs allows you to redeem exclusive benefits and experiences in the future, such as access to special events, meeting the artists and many more.
We proudly collaborate with our distinguished partners who play a key role in shaping this artistic voyage